Portfolio Daan Jobsis / Sr. Designer new media
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Eukanuba best for your dog
August 2011
For more than forty years Eukanuba is a premium brand for nutritional healthcare for dogs. To raise brand awareness in The Netherlands, Netvlies created an online platform. A platform where dog owners can take a fitness check for their dog and read about all sorts of exercises, to get their dog in top shape. As kick-off we created a summer photo challenge. Contenders could share their photo through social media. The challenge was a huge succes with almost 2,500 participants, 50,000 votes and 100,000 visitors in the first 6 weeks!
For more than forty years Eukanuba is a premium brand for nutritional healthcare for dogs. To raise brand awareness in The Netherlands, Netvlies created an online platform. A platform where dog owners can take a fitness check for their dog and read about all sorts of exercises, to get their dog in top shape. As kick-off we created a summer photo challenge. Contenders could share their photo through social media. The challenge was a huge succes with almost 2,500 participants, 50,000 votes and 100,000 visitors in the first 6 weeks!
My part 
Concept, lead design
In real life
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