Portfolio Daan Jobsis / Sr. Designer new media
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Gerritse
March 2008
Gerritse is a hardware store with 21 shops in the Netherlands. Now they wanted to open a store that was open all the time; an online store. With approximately 18.000 products, Gerritse has a huge catalogue divided into 13 categories like power tools, screws and office supplies. Because of this enormous amount of products we had to come up with a clever way of showing these categories and subcategories on the homepage. We made a visual folding productmatrix, a way of reaching any productpage within 3 clicks. The design of the site is solid and simple with custom made photographs, it's all about the products.
Gerritse.nl »
Gerritse is a hardware store with 21 shops in the Netherlands. Now they wanted to open a store that was open all the time; an online store. With approximately 18.000 products, Gerritse has a huge catalogue divided into 13 categories like power tools, screws and office supplies. Because of this enormous amount of products we had to come up with a clever way of showing these categories and subcategories on the homepage. We made a visual folding productmatrix, a way of reaching any productpage within 3 clicks. The design of the site is solid and simple with custom made photographs, it's all about the products.
My part
Concept,
lead design
In real life
Gerritse.nl »